Digitalization for business of all sizes

Digital marketing has been there for years, but not truly applied by all businesses. Spending thousands of dollars for a few seconds appearing on TV golden minutes makes most small and medium businesses think that digital marketing is only used by giant companies. But there are numerous options and many ways to economically run your ads on other social media networks.

Why do small businesses need to be concerned about digital marketing?

While advertisements, marketing campaigns, or digital merchant systems are appearing everywhere, some business owners keep the same thought that such expenses are not appropriate for their enterprise. But is it true?

We believe that most customers will spend time searching for their needs online before they head out for it. That is why the keywords “[Service] near me” is a magical phrase on Google browser which is used over 120 times in a minute around the world.

When do they want to meet their friend? – “Coffee shop near [Location]”

When do they want to buy a new TV? – “Electrical store in [Location]”

When do they look for a new house for rent? – “House for rent in [Location]”

Besides the powerful search engine Google, there are another huge number of people searching for their destinations on Facebook, Twitter… to see if that location offers digital payments or not. (And for such reasons,) If your business does not appear on online platforms, you are about to lose a lot of chances of having new customers.

What digital marketing does for business?

Figure 1: The average time a user spends on our customer’s website (minutes)

The figure above records the increase in the time a customer may spend on the page searching for their needs (June 2019 – June 2020). People tended to prepare for Christmas and New Year so the time they spent on shopping rose significantly at the end of 2019. But the traffic on the sites remains a growing trend throughout the year.

This is our responsibility as digital marketers to make your business more attractive, visible, and available to your customers. This is the result of our strategies and improvements alongside the company’s service that makes them a trustworthy seller.

How is the traffic on the Internet and sale of a business-related?

Let’s think about it, when visiting a store that you like, are you likely to stay for long? What about a store that is not so impressive, and the service does not suit you?

Network traffic is virtually similar to that situation. If a user gets attracted by your services while passing by your site, they will stop to have a look and may potentially search for other products. Digital marketers will be responsible to draw their attention in order to raise the community engagement, number of visitors to your webpage, and introduce them to your service.

The ultimate purpose is the same, to increase brand awareness, audience and sales. But as more and more people are getting used to the Internet and online banking for their daily basis, it is essential to be always visible and available to customers.

Is it time to consider digital marketing?

Digital marketing has been there for decades, but not truly applied by all businesses. Spending thousands of dollars for a few seconds appearing on TV golden minutes makes most small and medium businesses think that digital marketing is only used by giant companies. But there are numerous options and many ways to economically run your ads on other social media networks.

There are ads on Facebook, Instagram, Twitter about all the things, from big to small companies. And with tacit algorithms running, the user searching for a jacket will see ads about jackets on top of their home page. Furthermore, the ad does not ask them to travel a day to buy it, it is available in a local store which is just one or a few km away. Or even more, they can pay from home and wait for it within the same day. How is this possible?

QTPro specializes in improving your appearance on these platforms, becoming closer to your customers and getting to know your customers’ behaviours. Therefore, we will persuade them that your business is delivering exactly what they need.

It is now your turn to answer: “Is it time for you to appear on your customers’ homepage?

The age of online shopping and marketing

Businesses are delivering services and products to customers’ houses as people are warned not to go out. So how does a business survive in such a time without online marketing? People do not search for your store by signboard but, instead, by advertising and search engines on the Internet.

When they are hungry – “Order a meal and wait a few minutes for it to appear at your door”.

When they want to shop – “Online stores which ship your goods in less than 5 days”

Figure 2: The transition of in store and online shopping data

Figure 2 has proven that the in-store trading for most businesses around the world dropped dramatically throughout the year.

This implicitly means that without a well organized online platform for your business, it is likely that you will lose over 50% of your profit. QTPro is aware of the situation and we are willing to offer help to you to keep you on your place during such time.