Engage with your followers. Follow and to be followed

Your customers should expect more than simple advertising posts; thus, new and creative ideas are necessary for quality contents. They will make audiences excited and always expect more from your business, which in order words, become a new follower.

How should your business interact with customers on Instagram?

There is no doubt that Instagram is a great place to appear to your consumers, attract their attention and raise your sales. But it is not a pure advertising platform where people come to look for your product. Therefore, engaging with customers is essential to maintain a good impression in their mind.

QTPro is keen on a few but believed to be the most efficient way to gain followers on this platform:

  • Tidy and eye-catching profile.
  • Plan and Schedule for consistent posts.
  • Creative and various contents.
  • Study and use appropriate hashtags.
  • User-interactive contents.

1. Build an attractive homepage

Your homepage on Instagram would be the very first site where new customers arrive. Therefore, creating an impressive view to persuade them “this is what you need.”

Displaying an album of your best-selling items, or by categories, or some stories to be shared. They are all up to the organization of contents to make it your customers’ the best place to visit.

2. Schedule and timer for post

Without scientific explanation, it is obvious to consider the timing for your posts. A post at 11 pm should not be ideal but sometimes it becomes a bloom tomorrow morning, it is mostly up to the feature of the primary content.

Scheduling for daily, weekly posts is also a great method QTPro has been advising to clients as businesses are not free to make them, so we will prepare all at once and deliver them one by one. This is a time and cost-saving way to prepare for periodical posts on social media.

3. Creativity and variety

Your customers should expect more than simple advertising posts; thus, new and creative ideas are necessary for quality contents. They will make audiences excited and always expect more from your business, which in order words, become a new follower.

Trending news is the most common source of creativity. However, overusing it may cause big trouble as many businesses have done before, so being humorous but sensible in choosing and releasing contents is exceptionally vital.

QTPro has participated in crisis resolution and reputation re-gaining for our clients and it is worth a lesson to be wise, funny but cautious at the same time.

4. Placing hashtags to make your posts more visible

Choosing the right and popular hashtag is almost as important as the content itself because it will not be visible to new audiences. It is easy to include many tags on Instagram, yet to make the most use of all of them is not as easy.

Too many relevant tags in fact are not as efficient as a right one, while there are many related tags that can be included in the post. QTPro usually classifies them into product, brand, and character tags which can be combined and used in a different way to drive users to the right product.

5. More customer engagement

At some points, creating users’ contests for more engagement would make your business the centre of attention. Thereby, it is possible to reach out to more customers and raise your sales. There are many ideas for such events and the result is promising but creating a successful one would be challenging.

QTPro has prepared and taken part in running these events for our clients to attract more and more visitors to our clients’ site and, therefore, raise your profit. Besides, encouraging consumers to provide reviews or appear in the same frame with them will consolidate their loyalty to the business.