How does your business look on Instagram?

Instagram Ads: Unlimited potential for challengers

Instagram users tend to enjoy and share great moments with aesthetic snapshots. The contents are brief therefore audiences are more likely to have a quick look. This can guarantee a steady rise of network traffic and people can have a good impression with the brand.

What are Instagram Ads? How powerful are they in the digital age?

Beside Facebook, Instagram is the second giant on social media networks. According to Statista, Facebook and Instagram have 2.38 and 1 billion monthly active users in 2019 (Statista, 2019). They absolutely dominate the market, moreover, they are associated.

Not only the huge number of users, but the positive results from marketing campaigns on these platforms also make Instagram the best choice for almost every company. Especially Instagram, statistics collected from various sources and research have proven that Instagram can increase user engagement 30% more than Facebook, 52% more than Twitter and far more than other platforms. This makes it (become) the top priority when a business is preparing for campaigns, events, or promotions.

Higher traffic drive, better impression

As mentioned above, while Instagram has fewer users than Facebook, the traffic or customer engagement it brings to the site of a business is significantly higher. 

Instagram users tend to enjoy and share great moments, aesthetic snapshots. The contents are brief therefore audiences are more likely to have a quick look. This can guarantee a steady rise of network traffic and people can have a good impression with the brand.

Overflow with posts and stories

More than 250 million posts and stories per day are recorded on Instagram. People tend to spend less than 3 seconds looking at a post before moving to another if it is not interesting enough. This is the true challenge for businesses to create eye-catching content to draw some attention.

Like many advertising activities, appearing on Instagram should be a part of a marketing strategy instead of daily posts. If the content is not important or attractive, audiences may not spend more than a second to scroll to the next post. Thus, marketers must draft a proper strategy for publishing contents on this platform to achieve the best goal.

Let QTPro prepare for your appearance

Approaching Instagram ads without a well-prepared marketing strategy cannot bring the most benefit of these ads or even worse when it will be a failed investment.

QTPro is responsible for this process from the early stage to deployment:

  • Analysing the most potential customers, the most suitable form.
  • Set up a detailed and systematic schedule to deliver advertising contents.
  • Interact, communicate with audiences.
  • And many more activities.

Our goal is step-by-step building the relationship of the business and their customers. In this way, people will not be bored with your posts or skip all your stories and thus, increase the traffic on your site to raise sales eventually.