Unleash the true potential of Instagram

THE ENORMOUS IMPACT FROM INSTAGRAM AND GROW YOUR SALES WITH TAGS

People tend to include as many hashtags as possible to their posts so customers may search and result in one of those tags. However, not so related tags may not be that useful. In such cases, choosing one right tag would be better than ten unrelated ones.

The purpose of raising customers engagement on Instagram

Advertising on social media is challenging and sometimes its result is intangible. Your sales may not rise after a successful post immediately but after a few weeks. Or people do not interact so much with your posts, but the number of orders increases slightly.

Views, likes and comments are not always the result of your ads and explicitly related to your sales. There are engagement, traffic, visibility, branding, etc, which make a significant rise or fall in your business sales record.

The importance of network traffic

It goes without saying that the more people visit your website or homepage, the more sales you may have since they are interested in your products. A successful advertisement strategy should result in a raise in traffic to your sites.

However, as mentioned above, the number of views, likes and comments on your post do not explicitly reflect the traffic growth to your sites.

Hashtags: the most popular and efficient helper

Hashtags can be found on most business posts on Instagram. Understanding the use of it and what the algorithms are help improve the traffic to your sites is hardly simple.

People tend to include as many hashtags as possible to posts so customers may search and result in one of those tags. However, not so related tags may not be that useful. In such cases, choosing one right tag would be better than ten unrelated ones.

General or specific hashtag?

New customers can find your products with more general tags whilst loyal ones prefer to look for more specific tags.

The more appropriate choice of hashtag can attract your customers’ attention.

If they are looking for something general (Coat, Sneaker, Milk tea), promoting a regular product with your brand’s name may not be impressive.
Nevertheless, if users are searching for a specific product’s hashtag, offering one emphasized with your brand would be the better choice.

Making decision

QTPro’s analysts have learnt about this method and its impact. We highly recommend businesses to pay more attention to the quality of your hashtags than numbers on this platform.

Hashtags are not only categorised as general or specific but also by trending, product line, brand. There are different impacts from typical tags, and they can greatly improve organic traffic from various search engines.

Find yourself overflown by ambiguities? Let QTPro assist you in generating and choosing the most appropriate hashtags to your posts and therefore grow your sales.